Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.
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Turning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!
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When you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community.
I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting them out of overthinking and overdoing, so they can get into compassionately connecting with audiences and reality.
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Here’s a collection of blog posts that sum up how I keep showing up visibly despite my fears of criticism, judgement, and unwanted attention 💕
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In this session we’ll explore the different ways we can start and improve our personal brand. She’ll share what she has learned from building her own coaching business and helping others build their brands.
If you are a founder or creator you may be asking yourself:
What is unique about me?
How do I grow in confidence, and understand what makes me different?
How do I overcome anxiety as I am accomplishing my priorities?