Busting Myths That Have Been Holding Back 1:1 Professionals
Elevate your self-promotion skills tailored for your 1:1 client attraction with my 1.5-hour Self-Promotion Pitfalls workshop.
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Enhancing Business Success with Customer Understanding
Transform your team’s approach to marketing, product development, and everything in between with the 2-hour Empathy Edge workshop.
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Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.
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Turning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!
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I fully developed my sense of identity in Web 2.0 back when that was a term. And now, I'm getting off of social media. Join in as I dissect the reality of audiences, social media, and our addiction to "should" when it comes to our personal brands.
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As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.
There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.
For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations
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