Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.
Read MoreEnjoyed a live with my graduate alma mater, Mohammed Bin Salman College (MBSC), about my journey since my MBA and what I do these days. https://www.instagram.com/tv/CclkPhwICyG/
Read MoreIdentity, uniqueness, and differentiator are just some words that describes the root of what makes a brand, including personal brands, memorable and attractive.
It's a little fuzzier for a personal brand because our sense of identity and confidence around it doesn't have much guidance or principles that we speak openly about as a community. Let's explore with Sarah Alamoudi!
Read MoreTurning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!
Read MoreI fully developed my sense of identity in Web 2.0 back when that was a term. And now, I'm getting off of social media. Join in as I dissect the reality of audiences, social media, and our addiction to "should" when it comes to our personal brands.
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