Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.
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Putting things off gets a bad rap because only its outcomes are measured, not its potential or role. The approach most people take is ignoring their feelings and pushing through, powered by adrenaline and caffeine but only really working the very last minute before the deadline. Here’s Khayra Bundakji’s outlandish take on procrastination: What if it’s a signal you can learn from and create a plan that works for you, instead of you working for a plan?
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I’ll be out in the world ready to say hi and talk about productivity at Tanween 2021! I’m excited to let you in on the details of these sessions that will build the foundation for creative thinkers who happen to overthink 🎉
First week of Tanween 2021 kicks off with the Emerging Creatives track ✨
Read MoreWith eyes set on the future, final-year students, recent graduates or early careerists are invited to join us for a two-day series of events comprising panels, talks, showcases, pitch training, mentor sessions, networking opportunities, workshops and more to help launch into their passion and profession through preparation. Polish your personal brand, practice your pitch and build your network. The New Creatives program will give you the tools to get there.
In this session we’ll explore the different ways we can start and improve our personal brand. She’ll share what she has learned from building her own coaching business and helping others build their brands.
If you are a founder or creator you may be asking yourself:
What is unique about me?
How do I grow in confidence, and understand what makes me different?
How do I overcome anxiety as I am accomplishing my priorities?