personal branding — Blog — Khayra Bundakji

Talk at Tanween 2020: Empathy Marketing

Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.

Visible in Vulnerability

Here’s a collection of blog posts that sum up how I keep showing up visibly despite my fears of criticism, judgement, and unwanted attention 💕

August 16, 2021 8pm KSA: Building a Unique Personal Brand at the UnIncubator

In this session we’ll explore the different ways we can start and improve our personal brand. She’ll share what she has learned from building her own coaching business and helping others build their brands.

If you are a founder or creator you may be asking yourself:

What is unique about me?
How do I grow in confidence, and understand what makes me different?
How do I overcome anxiety as I am accomplishing my priorities?

5 Steps to 100% Visibility

The tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us set up the boundaries and self-compassion to get back to our authentic selves. Here’s 5 steps on how.

MARKETING TEXTBOOKS ARE INVALID – Why you need to reconsider your personal branding strategy

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.

For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations

Uniqueness

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! The most effective strategy is to go back to the MAIN POINT of personal branding and confidence in yourself: Uniqueness. You already have a uniqueness, simply because there is only one you. Here’s how to make the most of it.

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