Busting Myths That Have Been Holding Back 1:1 Professionals
Elevate your self-promotion skills tailored for your 1:1 client attraction with my 1.5-hour Self-Promotion Pitfalls workshop.
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Sometimes referred to as Empathetic Marketing or Empathy-based Marketing, Empathy marketing is a term popping up everywhere by marketers and agencies that prioritize consumer-centric messaging and impact. We have seen the evolution of marketing since 1450 with the first mass-production of flyers and brochures. What next? With tools like big data, server farms, and information accessibility it is more important now than ever to function from a moral value system of service and global betterment. The foundation of this vision is the journey of the individual consumer.
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When you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community.
I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting them out of overthinking and overdoing, so they can get into compassionately connecting with audiences and reality.
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Here’s a collection of blog posts that sum up how I keep showing up visibly despite my fears of criticism, judgement, and unwanted attention 💕
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The tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us set up the boundaries and self-compassion to get back to our authentic selves. Here’s 5 steps on how.
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As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.
There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.
For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations
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