Talk at Tanween 2021: Thanks, Procrastination!

Putting things off gets a bad rap because only its outcomes are measured, not its potential or role. The approach most people take is ignoring their feelings and pushing through, powered by adrenaline and caffeine but only really working the very last minute before the deadline. Here’s Khayra Bundakji’s outlandish take on procrastination: What if it’s a signal you can learn from and create a plan that works for you, instead of you working for a plan?

When you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community.

I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting them out of overthinking and overdoing, so they can get into compassionately connecting with audiences and reality.

“Getting Out There in a Big Way”

Tanween 2021 was set up for me to do what all those motivational speakers told me to do: Get Out There in a Big Way.