Blog — Khayra Bundakji | خيرة بندقجي

MARKETING TEXTBOOKS ARE INVALID – Why you need to reconsider your personal branding strategy

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.

For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations

Appearance: 5th Anniversary with Khayra Bundakji on Azzbda Podcast

An Arablish episode where we ended up reminiscing about how Azzbda podcast started and why it was my contribution to getting female voices on podcasts, along with changes we’ve noticed in ephemeral vs permanent media online.

Listen on Apple Podcasts | SoundCloud | In browser

Uniqueness

As many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.

There’s no longer a textbook solution to move forward! The most effective strategy is to go back to the MAIN POINT of personal branding and confidence in yourself: Uniqueness. You already have a uniqueness, simply because there is only one you. Here’s how to make the most of it.

Looking for a Freelancer/Contractor Accountant

Looking for a CONTRACTOR accountant that is hungry for problem-solving, clarifying cost structures, and creating realistic budgets to provide enough information to make quick financial decisions in the business. The accountant's input will be critical and frequently taken into plans and new projects. All accounting is done on Wave, Stripe, and using bank statements. All team communications happen on Trello and WhatsApp group.

Thanks, Procrastination!

When I notice I’m not doing a task, I say “oh, I guess I don’t want to do it”. The difference between my next step and what my new clients do are very different.

I’ve been recording my moments of procrastination for the past nine years. That is every time I procrastinated for more than 15 minutes. This is insane, and I wouldn’t recommend starting this way. It came of necessity when I was diagnosed with Attention-Deficit Hyperactivity Disorder (ADHD) when I was 10 years old (1997). This self-research paid off when I got my MBA and became self-employed.

Here is everything I learned about procrastination:

tl;dr: Procrastination is your wise body taking energy and time you didn’t provide to it.

Intro Calls Are Back 💕

Intro Calls are back! Book yours today.

Introductory calls with me are an hour on Zoom for us to co-create clarity of where you are and where you want to go in your personal brand and productivity. It's all connected when we talk about personal branding, because your brand is already set!

It's up to you to take management of your brand instead of letting it manage you.

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tl;dr: Procrastination is your wise body taking energy and time you didn’t provide to it.