Identity, uniqueness, and differentiator are just some words that describes the root of what makes a brand, including personal brands, memorable and attractive.
It's a little fuzzier for a personal brand because our sense of identity and confidence around it doesn't have much guidance or principles that we speak openly about as a community. Let's explore with Sarah Alamoudi!
Read MoreTurning off to work better is counter-intuitive BUT the greatest asset to your personal brand. It's so easy to choose activities you're good at instead of talking about what you're good at, but you and I both know that leaves you with less opportunities. Let's explore!
Read MoreI fully developed my sense of identity in Web 2.0 back when that was a term. And now, I'm getting off of social media. Join in as I dissect the reality of audiences, social media, and our addiction to "should" when it comes to our personal brands.
Read MoreWhen you search “Personal Branding Services”, you’re met with design agencies promising a polished visual representation of who you are, copywriters promising a specific tone on your website, and motivational speakers promising that when you know who you’re talking to, you can get out there in a big way and create a community.
I used to offer those same services, but found that my clients were already more than capable of that. I tend to attract clients who are excellence-seekers and course-junkies who go for certificate after certificate. The missing piece that I truly help with is getting them out of overthinking and overdoing, so they can get into compassionately connecting with audiences and reality.
Read MoreThe tools of power, authority, and control that we’ve been provided from our modern society only gives us the illusion of being our true selves. This causes pain in us that comes out as procrastination, imposter syndrome, and comparison. Finding the 100% line helps us set up the boundaries and self-compassion to get back to our authentic selves. Here’s 5 steps on how.
Read MoreAs many of us shift into the new new normal of relaxed pandemic safety regulations, I’ll be the first to admit that promotion (for personal or company use) and feelings are WEIRD.
There’s no longer a textbook solution to move forward! These are not predictable days, especially for human emotions, which marketing is based on.
For the first time, we have all had our stand-alone experience. The media audiences consumed over the past year, the curation of their social feeds, the people they have been living with in quarantine, and the causes they have emotionally invested in don’t follow the traditional stance of “demographic profile”. It’s not about the age, gender, or income bracket of your dream audience. It’s about their goals, frustrations, and motivations
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