There’s a HUGE difference between ruminating about what people MIGHT be thinking and empathy.

Explore the community at khayrab.com/community

Teaching

• How last episode’s persona gets you in the right mindset to network and connect without anxiety

• Why Ramadan is a great time to experiment with your personal brand

• The art of getting out of your own head (we had an AMAZING discussion about this in the community, where members shared how quick their experience from awkwardness to confidence was. I was bummed that I couldn’t post it)

This Week’s Exploration

1. If you haven’t already, get and fill in the persona template at khayrab.com/blog/empathy-marketing

2. Write down your answers to these 3 questions:
   How might you frustrate or be a frustration to them?
   How are you meant to serve them to attain THEIR goals?
   How could you provide more healthy motivation for them to attain THEIR goals?

There’s no need to avoid networking when you know why you’re doing it and who you’re talking to.

Explore the community at khayrab.com/community

Teaching

• Use the latest marketing concepts to fully embrace your relationship with your Dream Audience

• How to create a marketing persona to start empathizing with ease

This Week’s Exploration

1. Get the persona template at khayrab.com/blog/empathy-marketing

2. Fill in your persona

3. Fill in your persona now

4. Fill in your persona now on paper, not just in your head