In the News: 5.1 million Saudis beat virus lockdown blues by joining podcast revolution
by Ameera Abid / 17 April 2020
Over recent years, podcasts have gained steady traction and popularity, and today 5.1 million Saudis listen to the digital audio files.
According to research carried out following the outbreak of the coronavirus disease (COVID-19), the Kingdom has witnessed a boom in the number of people tuning into podcasts during the lockdown.
The study by broadcast specialist, markettiers MENA, supported by global podcasting consultancy 4DC, found that 23 percent of the Saudi population had listened to podcasts, and 15 percent of that number regularly tuned in.
Podcasts come in many forms, and 93 percent of Saudis who took part in the survey said they trusted podcast content more than that delivered by any other medium.
Khayra Bundakji, co-founder of Mstdfr Podcasting Network, told Arab News: “When we started podcasting nobody knew what a podcast was.”